Our Team

Meet Our Team

Our goal is to make the Innovation Centre feel like a member of your team. We have a variety of backgrounds, educations, and experiences that let us bring perspective and diversity to your business. We also like to have a little bit of fun while we're at it! 


Thunder Bay Office

Jeff Coull


Jeff Coull, Executive Director

Jeff is responsible for the leadership and management of NOIC. Prior to serving as Executive Director, Jeff was the Director of ICT, serving as the primary business technology subject matter expert for NOIC clients. In this role, he was responsible for leading NOIC’s digital adoption programs and overseeing NOICs broadband infrastructure projects. Jeff's experience with NOIC, and background in both client and vendor-facing roles, has provided him with invaluable insight into the challenges and concerns faced by clients in the region.

Email Jeff - jeff@nwoinnovation.ca


Judy Sander, Senior Business Advisor

When Judy isn't cross-country skiing, canoeing, or enjoying time spent with her family, she supporting entrepreneurs in Northwestern Ontario.  For the past 20 years, Judy has been supporting the growth of many unique businesses. She helps with developing the market strategy, obtaining funding, making connections, finding advisors and coordinating the team. Judy knows from experience that being a business owner is challenging,  she believes that the right support can make it easier to achieve success.

Email Judy - judy@nwoinnovation.ca



Carole Long


Carole Long, Business Development Advisor 

Carole has first-hand experience of starting, owning and operating a business in Thunder Bay. Her passion and enthusiasm for economic development in the North has brought her to The Innovation Center. She is creative, not only in problem-solving but also in the kitchen where she loves to try new techniques and recipes. Carole has successfully obtained a patent and can help you through the process. If you have a business or a product idea and would like support email Carole.

Email Carole - carole@nwoinnovation.ca





Amanda Esposti, Programs & Operations Coordinator  

Amanda comes to the Innovation center with 15 years' experience in business and operations management. From managing small businesses in Thunder Bay, to overseeing operations in the services wing, and lastly a focus on financial administration. Her diverse skill set includes a focus in sales & business marketing, client services, human resources, finance, & project management. Her passion in life lies with creating memories with her family. Amanda is looking forward to a strong partnership with the Innovation center, driving forward the organization's goals.

Email Amanda - office@nwoinnovation.ca



James Ellard

James Ellard, Marketing and Branding Specialist

James has been working on the Innovation Centre's and clients' marketing and branding efforts for over 10 years. He enjoys helping our clients achieve a professional branded look as they start getting their products on the shelf. On his off time, James likes to be active in a variety of sports and activities like hockey, snowboarding, curling, to name a few.

Email James - james@nwoinnovation.ca



Abigail Sherlock, Community and Outreach Coordinator

Abigail is studying business at Confederation College and has a background in marketing and entrepreneurship, having been involved in starting multiple business ventures. Abigail is excited to help entrepreneurs succeed by connecting them with the relevant programs and services available at the Innovation Centre as the Community and Outreach Coordinator.

Email Abigail - abigail@nwoinnovation.ca


Kenora Office

Corey Jones

Corey Jones, Regional Business Advisor 

Corey has a background in economic development and municipal government. He received his undergraduate degree from Wilfrid Laurier University in Waterloo, Ontario where he majored in political science and legal studies, along with completing a research specialization in Indigenous government. In his role as Regional Innovation Advisor Corey will be working out of the Innovation Centre’s Kenora office and looking to enhance support for innovators and entrepreneurs in the Kenora and Rainy River Districts, including Treaty 3 communities, and Atikokan.

Email Corey - corey@nwoinnovation.ca


Expert in Residence

Nathanael Molson Profile Picture

Nathanael Moulson

Born in Thunder Bay, Nathanael left to join the military and pursue his undergraduate degree. He studied business at the University of Ottawa (BComm), Royal Roads University (MBA), and Walden University (DBA). Passionate about leadership and Canada, Nathanael has served as a regular force officer in the Canadian Army and Royal Canadian Navy since 2002. Not willing to let go of his business aspirations while serving, Nathanael started a gym in 2009, which grew to 5 locations by 2012. Having explored the world as a Naval Warfare Officer and having recently sold his business, Nathanael is now dedicated to sharing his knowledge and passion through mentorship and education.