Starting Lean: Value Proposition
(3 sessions, 4 hours each)
Entrepreneur's Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.
In each four-hour session you will generate a deliverable that you will use frequently in the business development process.
Do you have an idea or a product that you would like to turn into a business?
This three-part workshop series is designed to help early-stage ventures understand the Lean Startup approach and learn ways to start collecting feedback from potential customers.
The tools and frameworks covered in the workshop will help you to lower the risk associated with launching your new product or business.
Our approach will also help new ventures to better understand how sales and marketing activities can be organized to land the first customers.
Doors will open at 8:30am. The session begins promptly at 9:00am.
Session 1 – Preparing to leave the building // February 13, 2018 from 9:00am to 1:00pm
Establish a process to clarify and test key assumptions you have about your business and lower your ventures overall risk.
Deliverable: Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions.
Session 2 - Refining your customer development // February 13, 2018 from 1:00pm to 5:00pm
Ventures learn about the customer situation without pitching their solution.
Deliverable: A solid customer interviewing technique that can be used continually through the course of a new business development.
Session 3 – Determining your value proposition // February 28, 2018 from 1:00pm to 5:00pm
Use data obtained from customer interviews to synthesize customer feedback into a value proposition.
Deliverable: A framework and template for determining your value proposition
Price: $25 for three sessions
Location: Prince Arthur Hotel