Here an outline from "The Marketing Planning Guide" created by David H. Bangs Jr. This outline will serve as a template for a comprehensive marketing plan for your business and/or organization. Each section of the template will be broken down for more detailed assistance.
- Mission Statement (what you want your business, main markets, and products/services to be)
- Marketing Objectives for next year and the next three years.
- Sales and profit goals for the next one and three years
- Product/services (Brief description by product/service lines, including proposed changes and any recent changes that would affect marketing goals)
- Target Markets (List and briefly describe)
- Market Potential (What are the markets and what potential sales, profit, or other advantages does each have?)
- How to achieve your goals:
- Overall strategy
- Competitive strategies
- Promotional strategies
- Pricing, Place, Sales Practices
- Marketing and Advertising budgets
- Identifying potential problems
- Implementation and measurement of timetables and benchmarks
- Review and evaluation schedule