Financing Workbook: Developing a Financing Strategy for your Company

New unproven ventures are risky and spend more cash than they generate. For that reason alone a new venture will likely not be able to raise the total investment amount required to become cash flow positive right from the start.

Since the risks at the start of a business are daunting and the end point may be far out in the future, potential investors in your business will want to see the progression of your business broken down into logical achievable steps that take your company to the end goal and the cash requirement for each step. These steps have a better chance of attracting the appropriate financing at the appropriate valuation. The company becomes less risky as you progress and the economic value increases as you meet each step.

These steps, the cash required at each step along with your financial plan, are the backbone of your financing strategy. If you’re thinking of raising capital from outside investors, this workbook provides a framework for developing a financing strategy for your business.

Workbooks are comprised of two parts - the workbook itself which contains instructions, examples and activities, and the planning document in which you can write your responses. You can personalize the planning document by adding your company name and logo.


Download the Workbook
Contains instructions, examples and activities.


Download the Planning Document

Write your responses and keep for your company’s records.