MarCom Toolkit Workshop
Before any money is spent on marketing activities, it is crucial organizations understand the purpose of MarCom and develop strategic objectives to get the most value for your budget. The integration between marketing activities and sales, with tools to utilize, will be touched upon as you execute the strategy. Learn how to pinpoint where and how to communicate to your target market increasing the attractiveness of your company and bringing in higher quality leads for your sales force to convert. Valued at $550 per person, you can attend at a low rate of only $30 (plus deposit).
The MarCom Toolkit - Entrepreneur's Toolkit Workshops from MaRS Discovery District on Vimeo.
Part 1 – Developing your MarCom Strategy
Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them.
Deliverable: A marketing strategy that complements your customer’s buying process.
Part 2 – Executing your MarCom Strategy
Identify language you can use to explain your business to partners, customers, opinion leaders and the media.
Deliverable: A series of sound bites for use with the media.
Part 3 – Communicating to Customers
Learn the key principles of effective communication by creating a pitch that relies on the basics of storytelling – not on PowerPoint slides.
Deliverable: A template for talking to potential customers
Dates: February 28, 2012 10:30 am - 5 pm and
February 29, 2012 8:30 am - 3:30 pm
Cost: $30, includes lunch, coffee breaks ($100 will be held as a deposit from participants at registration, and it will be fully refunded upon complete attendance of both days of the workshop.)
*This event is valued at $550*
Location: 1294 Balmoral St. 2nd Floor Room 2011
Seating is limited and pre-registration is required. Lunch is provided.
This two day workshop is being brought to you in partnership with MaRS who is handling registration through Eventbrite. To register please click here.
Speaker Bio - Jon E Worren
Jon is a consultant at MaRS, where he serves as a subject matter expert on strategy, marketing and sales for start-???up companies. In his capacity as consultant, Jon has written a number of articles and workbooks for the Entrepreneur’s Toolkit. Jon has developed and regularly facilitates the workshops on strategy, marketing and sales offered through the ONE network. Click here to read more...
