Northwestern Ontario Innovation Centre

Articles

How to Keep Your B2B Brand Creative From Becoming Bland Creative

The whole point of marketing in the B2C world is to get noticed. So why is that not the case in B2B marketing? Every day, I encounter B2B marketing that is boring and filled with corporate mumbo-jumbo. Why? B2B marketing can and should be creative, exciting and (heaven forbid) sexy.

If you are playing in the B2B space, keeping these five things top of mind will prevent your company from falling into the trap of bland B2B marketing.

Read the entire article here.

Design Your Website to Boost Web Conversions

If you are doing business online, you are probably looking for innovative ways to convert your site visitors into customers. Businesses are constantly searching for new techniques that will lead to a higher online conversion rate.

A professionally designed website is the first tool you will need to increase your conversion rate. Your website needs to be designed with SEO in mind; in fact, every detail of your site needs to consider SEO.

Read the entire article here.

25 Essentials for Exceptional Email Campaigns

Load and send? Batch and blast? Those direct marketing concepts are ancient history in the modern email environment. Today's email marketers must navigate their way through a complicated landscape of shifting consumer expectations, challenging new technologies, evolving governemnt regulations, and other issues old-school direct marketers never had to face.

Read the entire article here.

The Powers of Social Media

As millions and millions of people around the world embrace social media into their lives company's are quickly realizing there is an opportunity to be had. The social media craze has hit hard with companies and it is very evident. Typical means of promotion such as magazines and television are falling by the wayside. But why not? The cost of social media is penny's compared to traditional means of advertising. The low entry cost is not only good for high marketing budget firms but provides an amazing opportunity for startup and SME's (small to medium enterprises). With a bit of creativity, these small organizations have the potential to reach millions and get the attention that will create a much needed buzz about your product. A great example of this is Blendtec through their Will It Blend? marketing campaign through youtube, facebook, twitter and specialty website www.willitblend.com.  Each month their videos get millions of views from those anxiously waiting to see if common products such as the iphone or rubrik cube get chopped to bits by Blendtec blenders. In return the company has sold thousands of blenders and has positioned their products as heavy duty blending machines.

Click here to read the entire article.

Top 40 Innovation Bloggers of 2010

After a week of torrid voting and much passionate support, along with a lot of gut-wrenching consideration and jostling, I am proud to announce your Top 40 Innovation Bloggers of 2010...

Click here to read the entire article.

Sample Ads

Click here for some innovative and creative ads to get your brain flowing.

Potential Problems with Solutions

Every company has limitations.  A smart owner or manager knows what the problems are and addresses them.  Possible barriers include cash flow or capital shortages, personnel deficiencies, weak technology, stale product lines, pricing woes, declining sales, strong new competitors, quality control problems, and much more.

Click here to read the entire article.

Ontario Population Projections Update

This report presents updated population projections for Ontario and each of its 49 census divisions, by age and sex, from the new base year of 2009 to 2036. These projections are produced by the Ontario Ministry of Finance and are an update of the major revision to the projections released in November 2009, based on the 2006 Census. 

Click here to read the entire report.

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