Northwestern Ontario Innovation Centre

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The Powers of Social Media

This section will feature a wide range of articles that will help you and your organization develop your own social media strategy and help implement it.

As millions and millions of people around the world embrace social media into their lives company's are quickly realizing there is an opportunity to be had. The social media craze has hit hard with companies and it is very evident. Typical means of promotion such as magazines and television are falling by the wayside. But why not? The cost of social media is penny's compared to traditional means of advertising. The low entry cost is not only good for high marketing budget firms but provides an amazing opportunity for startup and SME's (small to medium enterprises). With a bit of creativity, these small organizations have the potential to reach millions and get the attention that will create a much needed buzz about your product. A great example of this is Blendtec through their Will It Blend? marketing campaign through youtube, facebook, twitter and specialty website www.willitblend.com.  Each month their videos get millions of views from those anxiously waiting to see if common products such as the iphone or rubrik cube get chopped to bits by Blendtec blenders. In return the company has sold thousands of blenders and has positioned their products as heavy duty blending machines.

First of all if you do not read Mashable.com on a daily bases then you must start now. It is the go-to website regarding anything social media. Whats great about the site is it provides you with How To articles that guides you through a wide variety of processes you maybe unfamilar with.

Here are some great articles to get you started into the world of Social Media:

Should my company use Facebook, Twitter and social media?


Facebook

3 Reasons Why You Must Use Facebook to Promote Your Business

How to Use Facebook for Business and Marketing

30+ Apps for Doing Business on Facebook

How to Organize an Event on Facebook


Youtube

Here's How To Use YouTube To Build Your Business

34 Ways to Use YouTube for Business

How To Customize Your Youtube Channel


Twitter

50 Ideas on Using Twitter for Business

Practical 101s: Getting Started With Twitter

Build A Twitter Strategy for Your Business


Blogs

How to Create a Successful Company Blog


Other

How to Measure Social Media ROI

How to Create Custom Backgrounds for Twitter, YouTube, & MySpace

Knowledge Bank

Entrepreneur's Toolkit

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