Northwestern Ontario Innovation Centre

Marketing Strategy Workbook: Strategic Marketing Approach

This workbook, Strategic Marketing Approach, contains the final pieces of your market strategy. The exercises will help you describe the five variables that are critical for executing your market strategy:

   1. Competition
   2. Partnerships
   3. Distribution
   4. Pricing
   5. Positioning

These five exercises,1 combined with the value proposition you formulated in building block 2, should allow you to describe your business model as the final step of this building block.

Workbooks are comprised of two parts - the workbook itself which contains instructions, examples and activities, and the planning document in which you can write your responses. You can personalize the planning document by adding your company name and logo.


Download the Workbook

Contains instructions, examples and activities.


Download the Planning Document

Write your responses and keep for your company’s records.

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