Northwestern Ontario Innovation Centre

Marketing Strategy Workbook: The Analytical Foundation

Every company needs a solid analytical foundation that explains the rationale for business. Market Strategy Workbook 1: The Analytical Foundation helps you prepare this for your market strategy. In part, this workbook helps you ensure that you align your business strategy and your market strategy, but it also guides you in structuring the information used in creating your market strategy. It therefore provides the natural starting point for the market strategy process and should be completed before moving on to the next workbook.

Workbooks are comprised of two parts - the workbook itself which contains instructions, examples and activities, and the planning document in which you can write your responses. You can personalize the planning document by adding your company name and logo.

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Download the Workbook

Contains instructions, examples and activities.

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Download the Planning Document

Write your responses and keep for your company’s records.

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